The Most Popular Game Genre: Hyper – Casual Games

Why are hyper – casual games the biggest hit?

Hyper – casual games reached the highest spot of game businesses, accumulating billions of dollars per year, with tendencies for further large scale growth. It is important to mention the role of social media, hardly pushing this expansion and attracting a significant number of users.

Maybe you wondered, where did this success come from?

Well, hyper – casual games are easy to understand, with very little attention required, hyping you up and making you play more and more.

The intuitive mechanics and attractive user experience are making them so popular. Everyone play games to distract themselves for 10 minutes on the bus station, or somewhere bored while waiting in line. But, it doesn’t mean that they can’t also very easily find themselves with a phone in hands hours later.

It turned out that hyper – casual game developers showed the high capacity of acquiring a lot of new users, and even keeping them engaged and constantly getting them back on the game.

A good hyper – casual game is a real challenge!

These games require a minimum effort. You won’t need to play with both your hands, neither to do hard thinking – gameplay is usually very simple. But, in order to assure retention for a relatively long period and make games addictive, developers often shorten the time and stimulate players to speed up. Also, there can be obstacles set up so they have to move their fingers faster. Difficulties can be increased, so it’s very satisfying when you win. Until that happens, you’ll come back to play, again and again.

So, now when we took a brief review of the hyper – casual story, no matter what kind of games are your favourite, we all may agree that these games are really big business.

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